1. Create clear and transparent pricing
Vague pricing is a silent deal-breaker. Customers want to be able to understand clearly what they are paying for. If they don’t understand, they cannot enter a deal with certainty.
Best way to avoid such ambiguity is to:
- a) Break costs into clear line items.
- b) Avoid lump-sum pricing.
- c) Avoid hidden charges at all costs. Make all costs visible.
- d) Provide clear item specifications & description with images and technical specification and graphs.
e) Clearly mention the terms and conditions such as: Taxes, Discounts, Delivery charges, Installation charges, Product warranty & guarantee, Maintenance charges, Renewal charges, Packing & forwarding charges, Quotation validity, Delivery period, And others that may need to be added.